Case Studies
ECR Aviation Academy
About ECR
ECR is India’s biggest aviation college that introduced first university approved aviation course in the state. ECR is well-known for its great campus, experienced staff and 100% student’s placements with aviation companies. The aviation sector offers prestigious and glamorous jobs in the country and ECR offers BBA, BCA & B.Com with AHM for those students who see their future in aviation industry.
Strategy
ECR hired us to help them increase the admissions and fill the vacant seats. The biggest challenge while handling this project was the unawareness about this course among students. Being their online marketing agency, we focused on educating the target audience about the aviation as one of the career options after 12th through engaging and informative content marketing. Both our marketing and strategy team unitedly developed a customized digital solution to open a new lucrative market for ECR. We effectively set up marketing campaign which resulted in quick and cost-effective conversions.
Proven Results
ECR Aviation College consistently experienced a significant increase in the number of admissions along with ROI. They also get exposure in the form of organic search with a noticeable decrease in the cost per lead. To summarize the results,
- Campaign Duration: 6 Months
- New Online Admissions: 124
- New Sales Qualified Leads: 1200
- Conversion rate: 10%