Social media marketing is a branch of digital marketing where people use social media platforms to market the products & services.
Hi I am Anish Vijayan, A digital marketing expert from Kerala. In this article I am going to share some motivational social media marketing quotes, which personally helped me to create successful marketing strategies.
We will also discuss –
- Benefits of social media marketing
- How to use social media marketing
- Social media facts
- Famous social media marketing quotes and more..
Let’s get started….
What is social media marketing?
Credit – https://www.startupurban.com/
Social media marketing uses social networking platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest etc. You know, social media marketing is the best way to showcase your products and services and that too, to the right target audience.
Did You Know? As per a report approximately 76% of local businesses use social media for marketing purposes.
A perfectly crafted & executed social media marketing strategy helps to build brand identity, increase sales, and drive website traffic. Social media marketing has revolutionized the way businesses shape consumer behavior. It empowers companies to promote engaging content while leveraging personal data to create messaging that truly resonates with users.
Social media marketing facts
- Businesses spend approx 8.7% of their total revenue towards their ads budget.
- It’s now projected that $255.8 billion of total social media ad spending will be generated through mobile by 2028
- Facebook is the most-used platform by marketers worldwide (89%).
- Around 80% marketers around the world use Instagram to promote their business
- As per a report around 48% of B2B marketers consider LinkedIn as one of the important social media platforms
Benefits of social media marketing
Let us discuss why social media is one of the best choice among marketers to promote their business:
- Build brand identity – These days social media is used by almost every individual. Social media platforms are great tools to display your brand to your right targeted audience. You can display your product / services in the form of images, videos, links and more. It completely depends on your marketing approach.
- Direct interaction with the audience – Social media gives you the opportunity to interact with your audience directly. When you are publishing any content or run any ad you are actually interacting or sharing that information with your audience.
- Budget friendly – Social media ads can be run at a very low cost. It’s just you should know how to optimize your ad & budget. There are options where you can select your exact target audience, location of your ad, interests of users, gender of audience and a lot more.
- Enhance website traffic – Social media is a great tool to increase your website traffic, confused? Yes, this is true. For each post you can give the link of your website or service page. If the content is engaging & informative enough then the end user will surely check the given link which results to increase your website traffic.
- Drive sales – Social media platforms help businesses to generate good revenue. For that you have to understand the customer behavior, create content as per THEIR requirements. You should start seeing your business from the eyes of your customers to ace the game.
How to use social media for your business growth
Till here you have learned what are the benefits of social media and what social media is capable of doing. Now, let me tell you how you can use social media effectively to grow your business.
- Set your business goals – First of all set a business goal. You have to fix a target. That is, what you actually want to achieve. Your business goal could be brand awareness, getting more website traffic, generating sales and so on.
Example – Just imagine you own a bakery and your target is to get “n” number of customers. So, the strategy could be – circulating posts with heavy discounts, offering freebies to the customer, offering sample items with each purchase and so on. So, to get footfall in your store you are tempting customers with exciting offers.
- Understand your customers – Before starting you should know your customer behaviour. Every business has a certain set of products and services, you have to identify which product is most popular among your customers.
Example – In your bakery you have 2 categories of cakes: basic cakes & exotic cakes. You have to understand which product is most liked by your customers. According to that you should craft a social media marketing plan.
- Regular branding – You should be consistent. For beginners – You should fix a time in a day and always try to post at the same time. Share the information your customers like to receive. Once you start sharing user friendly content on a daily basis your targeted audience will also wait for your posts.
- Share engaging content – Always remember you should not share content just for the sake of posting. Sharing informative & engaging content to develop brand awareness.
- Monitor your efforts – One of the best things of social media marketing is that you can check where your efforts are working or not. Prepare a schedule for yourself and check daily or weekly what is working and what is not. Adjust your plan as per the current situation.
Famous social media marketing quotes
Credit – https://writtent.com/blog/digital-marketing-quotes/
1. “Social media is about the people! Not about your business. Provide for the people, and the people will provide for you.”
-Matt Goulart, Founder, Ignite Digital Canada
2. “Everything you post on social media impacts your brand. How do you want to be known?”
-Lisa Horn, a.k.a. The Publicity Girl
3. “Marketing is no longer about the stuff that you make, but about the stories you tell.”
-Seth Godin, Bestselling Author and Blogger
4. “Don’t be afraid to get creative and experiment with your marketing.”
-Mike Volpe
5. “Business has only two functions – marketing and innovation.”
-Milan Kundera
6. “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.”
-Sam Balter, Sr.
7. “Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.”
-Rand Fishkin
8. “Being able to quit things that don’t work is integral to being a winner.”
-Timothy Ferris
9. “Don’t use social media to impress people; use it to impact people.”
-Dave Willis
10. “Without strategy, content is just stuff, and the world has enough stuff.”
-Arjun Basu
11. “See your business from the eye of your customers, not how you want to see it”
-Anish Vijayan
Who provides the best social media marketing services in Kottayam
Now that you have understood the power of social media and how to use it you must be wondering how to start it, right? For this you definitely need an expert. As you are the expert of your business, hire someone who is expert in social media marketing.
Here I am introducing GRAFFITI9 DIGITAL MARKETING AGENCY. Established back in 2007 Graffiti9 is a well established digital marketing agency in Kottayam, Kerala.
Let me introduce myself one more time. I am Anish Vijayan, founder & digital marketing strategist at Graffiti9. Started this business with the vision of helping people with digital marketing. Now I can proudly say that we are considered as one of the top social media marketing agencies in Kottayam, Kerala.
Our team
Graffiti9 has a team of young, enthusiastic, creative and experienced social media marketers. Our team comprises of –
- Social media marketing strategist
- Social media marketing manager
- Graphic designers
- Content creators
- Creative research team
Our client network
Graffiti9 has a huge client base in Kerala, Hyderabad, New Delhi, Dubai, Saudi Arabia, Oman, Bahrain and many more. Till now we have helped many businesses in different sectors like-
- Education industry
- Automobile sector
- Dental clinics
- Old age homes
- Resort business
- Optical shop
- Residential school
- Software companies
- Water treatment company and lot more
Ready to Build a Brand?
Let Graffiti9 Digital Marketing Agency be Your Ultimate Partner!
How Graffiti9 can help businesses with social media marketing
Here is how we at Graffiti9 can help you grow your business.
- Customized solutions – Since every business is different, we provide special customized solutions as per the unique needs of our customers.
Lets understand this by an example – Suppose there are 2 businesses, first is a dental clinic & second is an educational institute. Maybe the goal of both businesses is the same (getting more business). But the strategy will be entirely different as per the nature of business.
- Detailed project study – Our team do a thorough analysis of your business to understand the weaknesses, strengths, marketing gaps etc. After this only we create a functional social marketing plan.
- Strategic marketing approach – As “they” say, information without a strategy is just stuff and the internet is full of stuff. Thus, we strategically create a marketing plan which is beneficial for your business growth.
- Branding content creation – By studying the project, market & customer behaviour we prepare specialized content which is perfect for branding purposes. Our branding content includes- benefits, scope, price, why someone should buy products from you and much more
- Paid campaigns – Our social media campaigns are crafted carefully by optimizing the targeted audience, target location, budget allocation, understanding the goals and more. So, that you can get the best results out of it.
Other services provided by Graffiti9 Digital Marketing Agency
Other than social media marketing Graffiti9 is proficient in other digital marketing services too. They are:
- SEO – Google is a one stop solution for any information. We build a well defined SEO strategy, in case someone is looking for a product or service you are selling. Then your business should rank at the top position of SERPs results.
- Local SEO – Before going to the whole market, it is always advisable to ace your local market. Thus, Graffiti9 crafts such a local SEO strategy that your brand will rank into the local pack.
- Content marketing – A well-defined content marketing strategy always helps to attract, engage and convert more users. will help you attract more users, engage them and convert them. Thus we create high quality & informative contents like blogs, articles, guest posts, social media posts, and much more to market your business.
- Paid campaigns – With the help of paid campaigns you can get quality & desired results in less time. But for that you need an expert like Graffiti9.
- Website design & development – We create highly functional & informative websites which contain all sorts of information about brand, product & services. We pay special attention to user experience. Thus our developers ensures that you have a very attractive, engaging, and conversion-friendly website.
Case Study
FAQs
A. Graffiti9 has a good experience in the terms of years & industries served. We provide customized solutions as per the needs of our clients, this is one of the prominent reasons which keep us apart from our competitors.
A. Cost of marketing depends on several factors like – goals you want to achieve, how fast you want results etc.
A. Our social media strategy includes competitor analysis, crafting a social media calendar, deciding type of posts (Image, videos, reels etc.) and the result we are looking for.
A. Absolutely not, we optimize and enhance our strategies from time to time to get desired results.
