What Does an SEO Expert Do? – A Comprehensive Guide

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SEO stands for search engine optimization. The goal of SEO is to get your website to rank higher in search engine results pages (SERPs) for relevant keywords, so that more people can find your website. An SEO expert can help you to craft a perfectly working SEO strategy.

Do you own a business and are looking for an SEO expert near your location? If the answer is YES, then you are in the right place. But before proceeding, there are a few things which you should know like –

1. Who is an SEO expert?
2. What does an SEO expert do?
3. What are their roles and responsibilities?
4. How can they benefit your business?

I am writing this guide to address all of these questions. I will consider this article a success if it helps you and your business.

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1. Who is an SEO expert?

An SEO expert, sometimes called an SEO specialist, is someone who possesses extensive knowledge and skills in optimizing websites and content for higher search engine ranking. They essentially act as digital translators, bridging the gap between your website and what search engines are looking for. It also optimizes the SEO strategy continuously to yield the best results for your business.

SEO expert’s capabilities stand on three pillars

A. Experience & Expertise

Relevant and proven experience is a must in this field. Doing SEO activities effectively, needs years of experience, precision in strategy and a good understanding of current search trends in different verticals of businesses like –

• Old age homes
• Education industry
• Medical industry
• IT industry
• Automobile sector and more.

Expertise comes with experience only. An expert SEO professional can help you to get relevant traffic to your website and increase sales. It can help you to stand out from your competitors. Without a strong presence on search engines, your potential customers will never notice you. Additionally, an expert SEO professional will leverage agency SEO tools to optimize your site’s performance, analyze key metrics, and implement effective strategies to enhance your visibility.

B. Authority

Authority of an SEO expert is a qualitative measure which indicates how efficient that person is. Authority increases by working with national & international client in different verticals only. This metrics is directly proportional to experience & expertise.

C. Trustworthiness

An SEO expert who has a good reputation in the market with the quality of services it provides to businesses signifies its trustworthiness. Creating misleading content, and spammy backlinks is a big “NO” in SEO. The trustworthiness of an SEO specialist is calculated by the results it generated from the quality of its work.

2. Types of SEO

There are two main types of SEO:

• On-page SEO: This is the process of optimizing the content and structure of your website to make it more search engine friendly. This includes things like using relevant keywords throughout your website, optimizing your website’s title tags and meta descriptions, and making sure your website is mobile-friendly.
• Off-page SEO: This is the process of building backlinks to your website from other websites. Backlinks are like votes of confidence from other websites, and they can help to improve your website’s ranking in search results.

3. What are the roles & responsibilities of SEO expert?

a. Understanding the goal

The first and foremost role of an SEO consultant is to understand the nature of a business and identify the ultimate goal. Because every business is different from others, it is important to understand what is the actual requirement, whether it is to get more traffic to the website, more qualified leads, more store visits etc. Achieving these goals often requires partnering with a reputable SEO service provider who can develop a tailored strategy to meet specific business needs.

b. Map marketing gap

It is necessary to understand where the business is lagging and on the basis of that research a professional SEO consultant works. Before starting the work an SEO specialist always studies the market and tries to understand the marketing gaps and fix them. It is an important step which lets the SEO specialist understand the possibilities by which it can help the business to grow.

c. Does a competitor analysis

Competitors are the best teachers, studying them you can get to know about the latest trend in your industry. That’s why an SEO consultant monitors competitor strategies and adapts his own accordingly.

d. Find impactful keywords for a business

After all this next comes Identifying the most relevant and profitable keywords for your target audience and business goals. This step is very crucial because there are many keywords related to your business but an SEO expert search only those keywords which are most likely to be searched by your target audience.

e. Create and implement SEO strategies

After understanding the marketing gap competitor analysis, keyword research next comes the implementation of SEO strategy. SEO strategy comprises of some other sub activities like –

1. Link building
2. Off page SEO
3. On page SEO
4. Technical SEO

f. Content creation

Content marketing is an integral part of SEO strategy. Thus an SEO expert creates high quality, relevant and informative content keeping in mind the behavior of your target audience. To streamline and speed up the content creation process, many SEO experts even started leveraging AI tools such as an AI paragraph generator. Such tools use GenAI to craft quality content pieces according to the given prompt. However, the market is overflowing with many tools that you might or might not need, so make sure to use procurement software to help you identify and select the best tools for your specific needs and budget.

g. Analytics & reporting

Last but not the least the SEO expert keeps an eye on performance of all the activities & optimize the strategies accordingly.

4. What are the qualities of a good SEO expert?

SEO has become an integral part of digital marketing these days. If you want to get good results, outrank your competitors and stablish your brand in the market, then hiring an experienced SEO specialist is must. Of course, this is not an easy task as you need to find someone who has enough experience and skills, corresponds to your company values, accepts the pay they’ll see in their salary pay stub, as well as the perks you offer. I believe online market is way more competitive then offline market and to survive in such a competitive market a good SEO expert show have following qualities –

1. Good understanding of current search engine algorithms
2. Critical thinker
3. Good analysis traits
4. Positive thinker
5. Research minded
6. Analytical skill
7. Technical skills
8. Content writing
9. Familiar with SEO tools
10. Flexibility
11. Decision making

5. Why Do You Need an SEO Specialist?

In this digital era where every business is using digital platforms to grow, an SEO specialist can give many benefits to your business. Here I am listing some benefits of hiring an SEO expert for your business –

• Get the best results as per your business goals. 
• You can get benefits from local & organic SEO together.
• He can help you to map the impactful business goals with SEO. As per the location, local area,  state wise & country wise.
• He can find the marketing gaps, and fix them to get optimal results.
• With the help of a professional SEO expert, you can compete and beat even the corporate giants of the market.
• Get 100% ROI and assured results
• Business owners don’t have to take risks and wait for the magic, because they already did all the activities for their clients to generate high-quality results.
• You will get to know what is going to happen way before starting because SEO experts prepare a clear plan step by step.
• Transparent and long smooth relation
• He can help businesses to scale within the budget with the best results.
• Get massive data insights from the real market for your products & services
• Optimization of the SEO strategy for better sales.

6. Trending SEO facts in 2024

1. Ten times as many people are likely to click on the #1 organic search result as the #10 result – Backlinko
2. Using tools like the “click to call” option, 60% of smartphone users have made direct business contact from the search results – Google
3. 76% of searches made on mobile devices are for nearby items – Think with google
4. Local search intent is present in 46% of Google search queries – Linkedin
5. You are more likely to get organic search traffic the more backlinks you have – Ahrefs
6. 50% of online buyers claimed that images aid in their decision-making – Google
7. A website’s conversion rate on mobile devices increases by 15% if it loads in less than two seconds – Landingi
8. If a local business has a mobile-friendly website, 61% of mobile searchers are more likely to contact them – HubSpot
9. Compared to websites without blogs, those with blogs receive 97% more inbound links – HubSpot
10. 97% of consumers say they will use the internet to learn more about a nearby company than any other source – SEO Tribunal

7. Who is the best SEO expert in Kerala?

Anish Vijayan is the best SEO expert in Kerala. With a remarkable 16 years of experience in the field of SEO and digital marketing, Anish Vijayan serves as the CEO and founder of Graffiti9 digital marketing agency. Graffiti9 is the top rated SEO company in Kerala. 

As a seasoned professional, Anish Vijayan  is dedicated to assisting business owners in Kerala, New Delhi, Hyderabad, UAE etc. He employs a range of advanced digital marketing strategies to help businesses achieve their goals. Anish’s expertise extends to working with both national and international clients, further enhancing his global perspective on digital marketing.

Anish Vijayan wears many hats within the digital marketing world, excelling in various roles such as:

With a career dedicated to elevating businesses through digital marketing, Anish Vijayan continues to be a driving force in the industry, helping businesses thrive in the digital age.

8. My Team Of Experienced SEO Experts

I have a team of highly skilled & experienced professionals who are well versed in their own fields. My SEO team consist of –

• SEO team leader
• SEO specialist
• Outreach/ link building specialist
• SEO manager
• Copywriter

9. Our Esteemed Client Base

10. SEO Case Studies

1. Generative Designs Solutions

We helped GDS team to reduce their lead closing time from 6 months to 1 month with our SEO efforts. We crafted a SEO strategy specially for GDS as per their unique requirement. We kept an eye on our results and time to time upgraded the strategy too, to get desired results.

2. St. Mathew Home

Mathew Home is one of the most luxurious paid retirement home in Kerala. When we undertook this project, the client was seeking for quality and convertible leads. We gave 20 closed admissions in 11 months without any paid campaigns, purely from SEO.

11. Happy Customers

1. SpaceRack International Services LLC.

2. Lizz Academy

3. DFM Greenland India

4. Life Care Counselling Center