Lead generation is a crucial strategy for igniting interest in a product or service and transforming that interest into tangible sales. By focusing on the most promising and valuable prospects, lead generation streamlines the sales cycle and maximizes efficiency. This targeted approach drives significant success in acquiring new customers and boosts conversion rates, ensuring your business thrives in a competitive market. Here I am going to share some winning lead generation quotes which may motivate you as well to conquer the challenges of lead generation.
Hello, welcome to my blog. I am Anish Vijayan digital marketing strategist & lead generation expert at Graffiti9 digital marketing agency. In my 17 years of experience I have seen that businesses want to get quality leads but usually fail. Because only running the ad is not enough.
In this blog I will also discuss about –
- Benefits of lead generation
- How to do it?
- Lead generation facts
- Tips for effective lead generation and more.
Are you ready? Let’s get started….
What is a Lead?
Before getting deeper into the concept lets first understand what is a lead. A lead is a person or a “prospect” who is interested in the product or service of a particular company. A lead has a potential (as per his/her interest) to become a future customer. After a potential lead is generated there is a responsibility of the sales team to convert them as customers. In short, the lead generation team & sales team work parallelly.
Now, let me tell you about lead generation. Lead generation is the process of identifying business goals, collecting current market information as per the interests of your target audience and running ads to attract them. This process may look simple but actually involves many steps.
Lets talk about the lead generation process now.
Steps of lead generation process
Over the years I have worked with different kinds of businesses. And this lead generation process is the result of my own learnings. Lets dig deeper into the process-
Research
The first & crucial step is to do market research. Understand your target audience, know your customers. What kind of traffic is visiting your website? What are their pain points? How can your product or service benefit them? The more insights you gather about your customers the more effective & helpful your ad campaign will be.
Create ad materials
The next step is to create informative & engaging contents. The ad content can be in any form like video/ images/ text/ landing page /flow charts etc. Your ads should be informative and should address the pain points of your customers. Add value to your content so that your target audience may benefit from it.
What is a landing page? – A landing page is a miniature of your website. In a landing page you can showcase all your products & services. Your marketing points like – your USPs, accreditation & certifications, how you are different from others, offers, contact details and a lot more.
Set target audience
Make an audience set. Audience set is a group of people where you can target your audience on the basis of their location, age, interests, job position (if this targeting is required), income group etc.
Launch campaign
After all the above steps have been completed next this is to start your campaign. Once your content is ready you can share it via different mediums like google ads, facebook ads, linkedIn ads, Instagram ads, Twitter ads etc.
Analyze & reporting
Keep an eye on your campaign, understand its progress by analyzing the quality & quantity of leads. Most of the time it happens that you are getting a good number of leads but the quality is not satisfactory. In this case you have to take other steps, that explanation you will get at the Tips for effective lead generation process section below.
Optimize if required
Check the results & optimize your campaign accordingly. You can update the content, modify the targeting etc. to get the desired result.
Lead generation facts
- 72% of successful marketers use paid ad campaigns to generate leads.
- 50% of marketers treat generating high-quality leads as a priority.
- 62% of marketing experts consider LinkedIn as the most effective lead-generation platform.
- 57% of businesses that have written a blog, generate leads from it.
- 68% of marketers say social media has helped them generate more leads.
Lead generation quotes
“Make a customer, not a sale.”
– Katherine Barchetti
Credit – Quote fancy
“The lead generation process starts by finding out where your target market ‘lives’ on the web.”
– Wayne Davis
Source – Quote fancy
“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.”
– Patricia Fripp
Curtesy – Skyword
Smart marketers know to build qualifying questions into lead forms to form a clearer picture of what people need from you.
– Axonn
Image source – https://x.com/FarinasServices/
“The lead generation process starts by finding out where your target market ‘lives’ on the web.”
– Wayne Davis
Tips for effective lead generation
In my 17 years of experience I have noticed most business owners think that running an ad campaign is easy. You won’t believe some of my previous clients use to say “What is there in starting an advertising campaign, we just need to invest some money and lead flow will automatically start”.
But this is not the case. Before starting a campaign we have to do a lot of research, planning and strategy creation. Once the campaign is successfully started we need to check the results if everything is working fine. Most of the time the quantity of the leads is good but the quality is not satisfactory. To resolve this problem at Graffiti9 we started a system.
We have a prestigious client called “Labour India Public School” . It is a renowned residential school in Kerala. During their lead generation we noticed that the quality of the leads were not good. So, at that time Graffiti9 came to the rescue. Our team joins hands with our client’s team and we start doing the filtration of the leads from our side. For this initially we took a little training to interact with the leads.
After this comes the filtration part, during the filtration process we interact with the client’s leads and during the conversation we try to understand their purchasing capacity, their interests etc. After this basic filtration we noticed that the quality of leads and the conversion rates improved drastically.
Here I am sharing some useful tips for generating quality leads.
- Use analytic tools
- Audience segmentation
- Content optimization
- Website enhancement to attract leads
- Personalize your campaign
- Monitor
- Test new strategies
Who provides the best lead generation services in Kottayam Kerala
Kerala is slowly becoming an IT hub and has many reputed lead generation agencies. But I would say Graffiti9 Digital Marketing Agency is one of the best lead generation agencies in Kerala. I am not saying this because I am part of this company, but my clients used to say this.
I can proudly say that we are a full fledged conversion based agency who not only generate quality leads for the clients but also help to convert them. We aim to give quality services to all of our clients in the best possible way.
At Graffiti9 we have a team of young minds who are creative, experienced and highly skilled. Our team comprises of –
- Lead generation strategists
- Content creators
- Graphic designers
- Researchers etc.
Till date Graffiti9 has a huge client base in India and Abroad. We have good experience in working with different industries like old age homes, education sector, automobile sector, IT companies, Water treatment companies, Optical store and lot more.
Other services by Graffiti9
Apart for lead generation we provide other digital marketing services like –
Organic SEO
Our strategic SEO services helps our clients to outrank their competition and stay at the top SERP results. Our SEO strategy includes studying the project, understanding the current market scenario, competitor analysis, keyword research, making a winning SEO plan, implementation and time to time optimization to get best results.
Local SEO
These days local SEO is the strongest tool if you want to win the local market. For example – You have a bakery and if somebody is searching for “Best cakes near me”. Then your bakery should rank at the top results. To achieve this goal you need a well optimized Google my business account, strong local presence and more. Graffiti9 is the one stop destination for all your business growth needs.
Content marketing
Our expert copywriters exactly know how to boost your business by content marketing. Do you know good marketers use informative blogs to generate quality leads for their business. We understand your business needs, select a topic which is most likely to be searched by your target audience, search relevant keywords and then prepare a good informative content. If you want to know how content marketing can change your business click here
Social media marketing
Let social media do the magic to grow your business. Social media marketing helps you to stay updated as per the trend. We use different social media platforms like Facebook, Instagram, Twitter, LinkedIn, Youtube along with our strong strategies to achieve your business goals. Click here to know more about social media marketing.
Web design & development
A quality website is mandatory for any business in this digital world. Do you know a well optimized website can boost your SEO efforts in no time. Do you want to know how? Read here
Why choose us
I can give you a number of reasons why one should select Graffiti9 Digital Marketing Agency for their digital marketing requirements –
- Experienced brand – Graffiti9 has a good experience of 17 years in India & abroad market. We have worked with many brands till now thus we have a good grip on the market & most importantly strategy creation. As I always say “Strategy is our trump card”
- Experienced team – Get the benefit from our highly skilled team members. We have an experienced team of digital marketing strategists, SEOs, social media analysts, content creators, graphic designers, lead generation experts and more.
- Customized solutions – In my 17 years of career I have noticed every business is different in the terms of their functions and goals they want to achieve. That’s why we create curated strategies which are best suited for that particular brand.
- Good grip on the market – In digital marketing nothing is fixed. The strategy which is working today may not work tomorrow. That’s why we keep ourselves updated by studying the marketer periodically and creating new strategies.
- Familiar with latest lead generation trends – Change is the only constant. That’s why we keep ourselves updated with new & innovative lead generation trends by market research, competitor analysis and more.
Conclusion
Before wrapping up the blog I would like to say lead generation is not easy, it is not just a process where you have to invest some money and you will start getting leads. Lead generation needs lots of planning, research and strategy creation. If you want to get the best results then opting for an expert like Graffiti9 is the best way to conquer the market.
FAQs
A. Of course you can! But you need to understand as you are the expert of your business, a dedicated lead generation agency is expert in creating quality and convertible leads.
A. Yes you may, but as your brand is new first you have to make yourself stable in the market. Instead of lead generation campaigns you should go for branding campaigns first for brand recognition.
A. It depends on your needs, goals & investing capacity. Many of my well established clients wanted to spend more on lead generation while on other hand some wanted to limit their investment.
A. There are multiple ways to check that. Understand their pricing, get an idea from testimonials, check their experience etc.
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