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Content marketing is one of the strongest tools these days for brand awareness. Content marketing is a branch of digital marketing where the power of words is used for brand growth.

Hi, I am Anish Vijayan, a digital marketing expert from Kerala. In this article, I am going to familiarize you with content marketing. Now, you don’t have to be a professional writer. Content writing is just like storytelling. You have to share your thoughts and connect them with your target audience.

Here, I am going to share some inspirational content marketing quotes that motivated me to interact effectively with my customers.

We will also discuss –

  • Benefits of content marketing
  • How to use content marketing
  • Content marketing facts
  • Famous content marketing quotes and more.

Let’s dive into the article….

What is Content Marketing?

Content marketing is the art of writing with the help of which you can address the pain points of your audience and give a feasible solution also.

Content marketing is capable enough to grow your business in terms of sales, brand awareness, brand credibility and a lot more

Content marketing facts

Benefits of content marketing

  1. Showcase yourself as an expert -When you create content on any topic, you establish yourself as an expert. By delivering precise information about your product or service that your audience is actively seeking, you assert your authority in the industry and position yourself as a trusted resource.
  2. Showcase your product & services strategically – Lets understand by an example –

Suppose, you are writing a blog on “best digital marketing agencies in Kottayam”. In this blog you can discuss many things like, What is digital marketing? Why is it important? Who provides the best services etc. And at the last you can pitch yourself, that we provide the best digital marketing services in Kottayam. We have services like Social media marketing, content marketing, SEO etc.

  1. Boosting brand awareness – Content marketing helps to build brand awareness. Wonder how? When you create high quality and informative content it raises your brand’s visibility. The content should be created strategically and impressive enough to educate & attract your potential customers.
  2. Create brand credibility – Business owners should always focus on creating informative, quality & engaging content. Your content should always address the needs of your target audience. You can do this by sharing authentic information via reliable resources, explaining how you are better, and showcase client testimonials. All these result in enhancing your brand credibility.
  3. Increase website traffic – When you start creating valuable content automatically the website traffic will also grow. Your audience may consider you as the authentic source of information, and there is a huge chance that website visitors may convert into sales too.

Difference between AI content & human generated content

AI content is a new trend in the market. These days businesses are using AI to generate content, and honestly it is very relaxing. You can generate quality & long form content in the blink of an eye. But as per my experience AI content with your personal experiences is the best combination. Here I am sharing some differences between AI content & Human content, have a look:

AI contentHuman generated content
AI gathers information from different sources and shows the results accordingly.Manual content is purely a result of your own experiences.
AI content may look more clean and scalable.Human content is inspired by real life experiences, thus it is way more engaging.
AI content lags personal touch. It is just a piece of information collected from various sources.Here you can explain your points by giving examples that can actually connect with your audience.
Machine language is often complex and difficult to understand.But here you can customize your writing style keeping in mind the customer behaviour.
AI content does not contain your targeted keywords. You have to further optimize it.You can add your desired keywords and make your content stand out.

How to use content marketing for your business growth

  1. Set your business goals – The first and foremost step is to set goals. What do you want to achieve by writing about that particular topic? Are you planning to get more traffic, more sales or spreading awareness. So, before going any further, set a goal. 
  2. Understand your customers – Before writing the content, understand your customers first. What kind of information they are looking for, what kind of language is suitable for them so that you can also translate your thoughts effectively.
  3. Topic research Select a hot, trending topic which your audience is interested in. The benefit here is that you are writing content on a topic which your audience is looking for. Researching the topic by keeping in mind the interests for your audience is the best to drag attention. 
  4. Create valuable content – Always create and share high quality content. Focus on facts & figures. Share real life examples, talk about the topics which your customers want to listen to. 
  5. Cater variety of content – Content marketing is not only about writing long form blogs. There are many different formats like – short blogs, videos, reels, branded content etc.
  6. Share content via different sources – Use the power of social media to spread awareness. Share your content via Facebook, Instagram, LinkedIn, twitter and other channels.
  7. Monitor your efforts – Keep a good track on your efforts. Understand what is working and what is not. Optimize your content periodically as per the results. Try to add new content, new topics, images, videos etc. 

Famous content marketing quotes

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” — Robert Rose

“Our job is not to create content. Our job is to change the world of the people who consume it.”
Andrea Fryrear

Source – https://coschedule.com/

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Andrew Davis

Source – https://coschedule.com/

“A good content feels like a story, which your customer can connect with.”
Anish Vijayan

Source – https://quotefancy.com/

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come”
Steve Jobs

Source – https://quotefancy.com/

Who provides the best content marketing services in Kerala

I hope till now you have understood well that content marketing is an integral part of digital marketing and it can also help you to grow your business. But writing the content is not enough. There should be a proper strategy behind it. 

So, if you are a business owner and want to leverage content marketing for your business growth you should consider hiring a professional & reliable agency just like Graffiti9. Graffiti9 digital marketing agency is a conversion based marketing agency. I, Anish Vijayan started this company back in 2007 with a vision of helping small businesses with the help of content marketing.

Earlier content marketing was not considered important but these days every business wants to explore this area for their business growth in terms of revenue & engagement.

At graffiti we have a team of highly skilled and experienced copy writers, researchers and strategists. Graffiti9 has a huge client base in India & abroad like – Kuwait, Qatar, Saudi Arabia, Bahrain & much more. We are specialized in many sectors –

  1. Educational institutions
  2. Old age homes
  3. Automobile sector
  4. Eye ware brand
  5. Software industries
  6. Water treatment companies and lot more

How Graffiti9 can help businesses with content marketing

  1. Customized solutions – We tailor a unique plan to suit your needs and goals. 
  2. Detailed project study – We study the brand, industry,  and trends to position our clients for success in a dynamic market.
  3. Competitor analysis – We study your competitors to understand what works in your industry.
  4. Strategic content marketing approach – We plan what kind of content will attract your target audience. 
  5. Branded content creation – We create brand centric content to showcase your product, services and expertise to the target audience.

Services at Graffiti9

Other than content marketing Graffiti9 is expert in other services like –

  1. SEO – If you want to grow your business organically without spending  a single penny on ads, SEO is the best tool for achieving this goal. Graffiti9 creates personalized SEO strategy specially for your needs so that you can rank on the top results of search engines. SEO is powerful enough to yield quality leads for your business, but the condition is you need to adopt a strong & working SEO strategy.
  2. Local SEO – If you want to out rank your competitors and want to rule your local area, Local SEO is the best tool. There are many technical & non technical activities involved here like – Creating super local content, optimizing your Google My Business (GMB) profile so that you can be shown in the local search results. 
  3. Social media marketing – With the help of social media marketing we help businesses to improve their brand awareness, brand credibility, website traffic and more. Our advanced strategy starts with a deep understanding of your brand, industry & your competitors. On the basis of our research we create a plan to start with. Want to know how social media marketing can change the face of your business? Read more
  4. Paid campaigns  – Graffiti9’s unique paid campaign strategies help you to conquer the market and get desired results in no time. With the help of different paid marketing channels like Google, social media we help you to grow.
  5. Website design & development – We create highly functional & interactive websites for our clients. Every business is unique, so do their needs. On the basis of that we design & develop business websites. If you want to know why strategic business development is necessary click here.

FAQs

Q. Why should I consider Graffiti9 for content marketing?

A. Graffiti9 is a conversion based digital marketing agency. Content marketing is one of our core strengths. With content marketing till now we helped many businesses grow.

Q. How much does it cost?

A. The cost varies from business to business and the amount of effort we have to make.

Q. How effective content marketing is?

A. Content marketing is actually very effective. With the help of strategic content creation you can showcase your product/services. You can show yourself as industry expert too, all these can help you grow your business.

Let Us Help You Grow Your Business!

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