Writing an informative piece of content that is self-published on the internet, referred to as blogging. Blogging started as a way for people to write diary entries, but it has since become part of websites for many companies. In this blog you can see some famous blogging quotes which can surely help you to boost your marketing efforts.
I am not a professional blogger but this blog is purely the result of my own experience. Hi, I am Anish Vijayan. CEO & digital marketing strategist at Graffiti9 Digital Marketing Agency, Kottayam Kerala.
In this blog I will be discussing the concepts of –
- Blogging
- Why is it important?
- Blogging process
- How to start and a lot more
History of Blogging?
Blogs were first introduced in the late 1990s. It was a technique of sharing personal thoughts, opinions, photos, and other media with friends. Later on they became trendy for publishing personal views related to a specific topic, such as latest trends, music, books etc..
Blogging’s history dates back to the early 2000s, when people began using the internet to share their thoughts and experiences online
What is blogging
The term “blog” is a concise adaptation of its original name, “weblog.” These weblogs were essential for early internet users, allowing them to document their daily experiences in a diary-style format. As blogs gained popularity and enabled reader comments, vibrant communities emerged around the most influential blogs.
Interesting blogging facts
- 7.5 million blog posts are published every day.
- On average, it takes about 4 hours to write a blog post.
- 71% of bloggers say SEO traffic is most important to their blog
- 53% of marketers say blogging is their top content marketing priority
- 65% of bloggers make money from freelance writing
Reasons why blogging is important
Helps to drive traffic
Blogging helps to increase traffic on the website. When you write and publish informative contents on your website about your product & services. You are giving signals to google that your content is the authentic source of information.
Helps to improve SEO
Consistently publishing rich blogs on your website boosts SEO. To improve the ranking of your website there are many things you need to do in the blogs like –
- Wisely choose keywords and add them strategically into the content
- Meta title & description should have your targeted keyword.
- Meta & description should be within the readable range
In the above images the first sample is advisable all your marketing points should be in readable range.
- Add alt tags to the images
- Add relevant videos to the content
- Don’t forget internal linking and outbound links
Build customer interest & trust
Regular & relevant blogging builds a connection between the brand & audience. When you circulate such content which your audience is actively searching for, after some time they start trusting you and they rely on you for quality information.
Improve brand image
Consistent blogging not only improves SEO but it also helps to improve your brand image. It improves website traffic and later on converts that traffic into sales.
Educate & engage users
A strategically crafted blog not only educates but also engages your audience. Always try to share the information which your audience is looking for. Include high quality content, images, videos and personalize the content to make it more effective.
Want to Know How Blogging Can Help You Grow Your Business?
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Blogging quotes
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
Brian Clark
Credit – SpeechSilver
“Blogging is a conversation, not a code.”
Mike Butcher
Credit – SpeechSilver
“Blogging is just writing — writing using a particularly efficient type of publishing technology.”
Simon Dumenco
Source – SpeechSilver
“Blogging is hard because of the grind required to stay interesting and relevant.”
Sufia Tippu
Credit – https://coschedule.com/
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.”
Penelope Trunk
Image Credit – https://coschedule.com/
Process of Writing a blog
Pick a niche for your blog
Picking a niche means what kind of audience you want to serve. Select a niche as per your past experiences, ideas and may be what kind of blog your readers like to read. For this you have to do keyword analysis and research. Form a strategy which may help you to reach your target.
Set a goal
Without a goal any kind of strategy is useless. So you have to identify your goals. Whether you want engagement, more traffic or sales. Decide your goals as per the needs of your business.
Pick a topic
Selecting a relevant topic is a must. As I always felt, writing is not enough if you don’t have an audience. So, think before you start creating a blog. Do keyword research, select keywords which are mostly searched in your niche.
Research
Now you have decided the topic you want to write about, the next step is research. Look for the top ranking blogs, what they are writing and how they are addressing their audience. Always try to give maximum but relevant information. Your information can be in any form like text, images, video. But every segment of your blog should be informative and engaging.
Create blog structure
I always prefer to prepare blog structures. It helps me to compile my thoughts and gives me a fair idea what points can be added in that particular blog.
Assemble your thoughts
Start writing your blog. While writing the blog you need to take of certain things like-
- Try to write in simple language. Never use complex sentences, it may distract your audience.
- Think of your audience and then choose your writing style.
- Write short and simple sentences.
- Explain your point by giving real life examples.
Share via different platforms
Use the power of social media. You can share your blogs via different social media platforms for maximum engagement & reach.
What is a blog structure?
A blog structure is an overview of a blog which contains all the topics & subtopics you are planning to write. Creating a skeleton of a blog is the best way to include all your thoughts into the content. You can plan according to your research & strategy what are the topics you want to include and how you are planning to write them.
Sample of a Blog Structure
Introduce Graffiti9
If you are someone who wants to explore blogging and want to grow your business, I would like you to welcome at GRAFFITI9 DIGITAL MARKETING AGENCY. The company was founded in 2007 with the vision of helping small businesses. Graffiti9 is a team of young & passionate professionals, who believe in INNOVATION. We continuously find new ways to give best results to our clients. We believe every business is unique so do their needs, so why work on those old patterns.
Our mantra is – “Strategy is our trump card”. If you don’t have a working strategy no matter how strong your team is, you can never achieve the desired results. Creating unique strategy and work as per the requirements of our clients is one of our USPs.
Now, if you want to know how we do this, let me give you a brief introduction about our work process.
Our unique work process
- Understanding Client Goals: We work closely with our clients to understand their specific objectives and create a tailored content marketing strategy to achieve them.
- Research Targeted Audience: We dig deep to learn about the people most interested in our client’s products or services, ensuring our efforts reach the right audience.
- Market Analysis: We study the industry, competitors, and trends to position our clients for success in a dynamic market.
- Blog Topic Analysis: We thoroughly examine the business to identify areas for improvement, ensuring they’re in top shape for search engines and visitors.On the basis of our analysis we select a topic for blog creation.
- Keyword Analysis: We identify the most relevant and effective keywords to optimize content and improve search engine rankings.
- Content Creation: We strategically create and fine-tune content to engage audiences and enhance its appeal to search engines.
- Blog Escalation: We work on the enhancements of content where needed for better user experience and SEO performance. We take special care of how information is displayed on the blog because people want to receive useful information in the form of images, videos, infographics, case studies and more.
- On-Page/Off-Page/Technical SEO: We implement various SEO techniques both on and off the website and handle technical aspects to improve search rankings.
- Reporting & Optimizing: We provide regular performance reports and use the data to continually refine our strategies for better results.
Why choose us?
These days blogging has become an important part of any digital marketing strategy. Because it is the most effective way to showcase your products, services & USPs to your audience. Whether you are into the health care industry or in the hospitality business, whether you own a multi national company or a startup strategic blog creation is a must.
In this scenario where you are busy in developing strategy to grow your business you need an expert who can parallelly work with you to attain your goals. GRAFFITI9 DIGITAL MARKETING AGENCY is one such company who can help you.
This is a Kerala based company and I can proudly say that we have a huge client base in India and Abroad. We have our clients in Kerala, New Delhi, Hyderabad, Mangalore, Dubai, Saudi Arabia, Oman, Bahrain and more.
WHY YOU SHOULD CHOOSE US
- Team – We have an in-house team of Analysts, copywriting experts, graphic designers who work closely and restlessly on your goals.
- Strategic working approach – Nature of every business is different so do our strategies. We don’t repeat the same working style on different types of businesses.
Ex – Let us assume there are 2 businesses: Hospital & Hotels. These are entirely 2 different industries.
- For hospitals our strategy would be showcasing the expertise of doctors, what equipment they use, what services they offer, their success stories etc. Because nobody wants to take the chance with their health, people want a place where they can rely on.
- For hotels the strategy would be focused on showing amenities, history of the company, its price, location and so on. Unlike hospitals people are going there to relax. You have to understand if the hotel is not as per the expectation it may cause no harm but if hospital services are not satisfactory there will be a threat to life. In both the scenarios the strategy & our working style will be entirely different.
- Experience in working for different industries – Till now we have served many industries like –
- Old age homes
- IT companies
- Automobile sector
- Education industry
- Water treatment companies
- Auditing firms and more
Thus we know exactly how we can work for a specific brand.
- Result oriented process – A client wants to see only the result, they don’t want to dig deeper into the process. Thus, Graffiti9 is tightly focused on generating satisfactory results for its clients
- Understanding our clients – Before starting anything we study the project well and know all the possible in & outs. We study the market, competitors, and opportunities so that there is no scope of error. This approach helps us to create blogging strategy too
FAQs
A. Yes of course it is helpful. Blogs are the best way to show your products, services & expertise to your customers.
A. Yes you can! But you need to understand that writing blogs is not enough, there should be a strategy behind it. For this you definitely need an expert.
A. Actually there is no correct answer for this, maybe 2 or 3 blogs in a month. But to get desired results you have to be consistent and provide the information which your audience is looking for.
A. Google likes informative and long form content. In the long form content you can explain your points with many real life examples. So, it is advisable to go for long form contents.
Channelize Your Blogging Efforts in the Right Direction!
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