Top Digital Marketing Trends In 2024

This valuable piece of content was released by:
Anish Vijayan
Digital Marketing Specialist
Grafitti9 Digital agency.

The Dynamic nature of digital marketing trends is one of the key domains to tackle for success in doing online marketing. Unless the strategies are designed to fit those changing trends, all the efforts are in vain and the money involved becomes ineffective.

Marketing trends have become so dynamic that it has changed more in the past two years when compared to a few decades. Being a digital marketing expert for so many years, I thought of sharing some vital information to equip your business to skyrocket the ROI in 2024.

Omnichannel Marketing

Multi-channel marketing has been the leading marketing trend. Marketing through Twitter, Facebook, Emails, etc is efficiently used to introduce your business to the potential customer base. Year 2019 looks forward for an omnichannel approach for better user experience. This innovative approach an integrated, seamless, and consistent communication with the prospects and customers across all channels.

Power of audios

Voice searches have become increasingly popular, increasing the online verbal demand all over the world. Rise up to match the demand by incorporating audio clips. People find it easier to listen than to read and comprehend. Audio is considered to be a faster process that saves time. Make it more conversational to improve customer interest.

Conversion Rate Optimization

Digital agencies are striving hard to thrive as the cost per click is rising. This has lead to a drastic increase in advertising costs. SEO had it first place for improving the ROI, but in 2024 CRO has grabbed the place. It is vital to include CRO in your marketing strategy and experience the reduction in cost per click and increase in your conversions.

Marketing Funnels

Most of you might have heard about the marketing funnels, and have gained enough knowledge of its working principles. Have you started using it yet? If you still feel like the ad prices are going up again, the only solution is to find more customers. Design an extra efficient marketing journey for your prospects to enhance more conversion and sales through marketing funnels.

User-generated Content

It is highly beneficial for your business to showcase how customers use your products and services. This is the best way to build trust and reliability of your brand in the highly crowded online market. It can really work like a word-of-mouth campaign and can help you gain loyal customers. User-generated content can have a great impact on the buying decision of potential customers. This mode of marketing is cost-effective as well.

Personalized Emails

Personalize your Email marketing campaigns to hit straight into the inbox of prospective customers.

Implementing automation techniques as well as personalization makes email marketing appealing and promising for 2024. Trigger email marketing for a particular marketing objective like user searching for a particular product is followed up with a promotional demonstration video in a personalized email can work out marketing wonders. Create the trigger spark to motivate action, when blended with your remarketing techniques.

Video content

Videos are becoming alarmingly popular day by day. Leverage the acceptability of videos and incorporate video contents into your business. Be more user-friendly and provide better customer engagement through videos. The following numbers can stamp the significance of video marketing in this digital age.

• 70% of consumers say that they have shared a brand’s video.
• 72% of businesses say the video has improved their conversion rate.
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
• 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.